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Ad Format Guide

Everything you need to know to create high-performing campaigns

Accepted formats

We accept the following standard ad formats:

  • Leaderboard : 728 × 90 pixels
  • Medium Rectangle : 300 × 250 pixels

Technical specifications

Your creatives must meet these technical requirements:

  • File formats: PNG, JPG, GIF (static or animated), WebP
  • Maximum size: 150 KB
  • Audio/Video: No autoplay audio or video
  • Animations: GIF maximum 30 seconds, max 3 loops

Creative rules

Follow these creative best practices:

  • Text readability: Minimum font size 12px
  • Contrast: Sufficient contrast between text and background
  • No deceptive content: Avoid clickbait and fake interface elements
  • Clear message: Make your call-to-action obvious

Content policy

We apply strict standards. The following content is prohibited:

  • • Adult or sexually explicit content
  • • Gambling or betting
  • • Weapons, tobacco or illegal substances
  • • Political propaganda or discriminatory content
  • • False or misleading claims

All creatives must comply with ARPP (Professional Advertising Regulation Authority) recommendations. All claims must be verifiable.

Validation process

Our team reviews all submitted creatives to ensure compliance:

  • Validation delay: Submitted creatives are validated within 24 hours
  • Feedback: Rejected creatives receive detailed feedback
  • Resubmission: You can resubmit corrected versions

Questions?

For any questions about our specifications or if you need clarification, contact our team.

Email: [email protected]

Placements

Where your ads appear

Explore the 8 ad placements available across our 3 page types. Each position is available in exclusive or rotation mode.

Wireframe—Homepage5 placements
Navigation
728×90
Leaderboard
Article card
728×90
In-feed
Article card
Article card
300×250
Sidebar
Widget
300×250
Recurring sidebar
728×90
Bottom leaderboard
Footer
Legend:
Ad placement
Site content
Exclusive Rotation